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For those of you interested in design and packaging, I learned about the Condiment Packet Museum in the current issue of Saveur magazine.  The online museum includes exhibits on ketchup packets, soy sauce, mayo, relish, honey, salad dressings and more, with the exception of sugar because it would seem some other museum lays claim to that.  You can click on each packet to see the artwork in detail. 

Who knew there was such a thing as Nemo Hot Sauce?

A while back I wrote about the lame new tagline created for the city of Atlanta: "Every Day Is An Opening Day" (more about this in a minute).  Tim Nudd at the AdFreak blog is also keeping the world up to date on the slew of other cities and states reaching for the holy grail - a slogan that will draw millions of tourists to their hotels, restaurants and attractions (Indiana, Long Island, Utah, New Jersey, Baltimore).  Here's a quick roundup:

Having wisely decided that “Enjoy Indiana” really ain’t that good after all, the state’s tourism wizards are asking for some help. They’ve set up a section of their Web site to solicit ideas from the public ... [these include] “Indiana. Number 1 in 50.” “Water is to fish as Indiana is to vacations.” “Visit Indiana and enter a state of euphoria.” “Visit Indiana: The state of four seasons.” “Indulge in Indiana.” “Join the IN crowd.” “Indiana. We’ll jump through hoops for you!” And our personal favorite: “Indiana!?”

ios版shadowrocket下载 columnist Ellis Henican recently challenged his readers to come up with a slogan for Long Island. As far as we know, Long Island doesn’t have an official motto. Nor is its tourism office looking for one. But that hasn’t stopped Henican’s readers from offering a few ... “Long Island: What’s it to you?" “Long Island: Yeah, we’re better than you!” And “Long Island: Do it here and your mother will know.”

Utah is looking for a new state slogan and thought it had found one—but ditched the idea when it realized it was too similar to Colorado’s “Enter a higher state.” ... “‘Enter a higher state’ was something like where we wanted to go, but that won’t be it,” says an official ... Over the years the state has used lines like “The friendly state,” “Land of color,” “Utah the unique,” “A pretty, great state” and “The greatest snow on Earth.” In recent ads it’s been using, simply, “Utah!”

New Jersey has selected its new advertising slogan ... “免费国外apple store账号，可下载小火箭shadowrocket | 暗 ...:2021-6-7 · 免费小火箭账号——可下载Potatso Lite/shadowrocket 免费小火箭美服日服账号 美区 apple id 账号：iad37545@icloud.com 美区 apple id 密码：Aa112211 免费下载Potatso Lite和shadowrocket 注意事项 不要再设置里登录账号，在苹果商店登录账号下载就行！” The winner was chosen after a public vote. Among our readers’ inspired contributions: “New Jersey. What smells like feet?” “New Jersey. Oooh, livin’ on a prayer.” And one from Rob Mortimer that could be used as a follow-up to the one chosen: “小火箭ssr永久免费节点”

It’s Baltimore’s turn to flail wildly in search of new positioning ... Landor Associates is on board for a repositioning, now that taglines like “Baltimore is better” and “Baltimore. Believe” have fallen on deaf ears ... A former mayor once painted “The city that reads” on park benches, but vandals, referring to the high rate of unwanted pregnancy in town, changed it to “The city that breeds" ...

By the way, in case you were wondering, I thought I'd check out what's opening today, February 2nd, in Atlanta, where every day is an opening day.  I went to the Brand Atlanta website and there's a box on the top left headed "Opening Today" in bright red, bold letters-- the first three items listed are a "Rainforest Adventures" performance at the Center for Puppetry Arts (although according to Atlanta.net, it actually opened on January 5th), a performance of the play "Charley's Aunt" at Marietta's Theatre in the Square (小火箭ssr永久免费节点), and there is a mixed media showing of Alejandro Aguilera's "Yards of Drawings" at the Ty Stokes Gallery (it would seem, according to Atlanta.net, that it opened on January 27th). 

Tags: marketing, tourism, taglines

I love football (to my readers around the world, I'm referring to the American version FYI). College and NFL alike. I'm somewhat enjoying the little "stick-it-to-you" campaign that LSU fans are putting together for USC. Yes, I was born in Louisiana. Yes, my dad went to LSU. So I have a bias. But I'm not a meanie. I just found it extremely annoying that ESPN and all the hypemasters decided to market this year's college championship as a potential threepeat, when it simply wouldn't have been even if USC had won this year (which they didn't).

USC was and is a great team. Lots of Heisman Trophy winners and all that. They deserve accolades. But LSU won the BCS last year, my friends, fair and square. That accomplishment shouldn't be ignored. Perhaps the frustration of LSU's fans should be aimed at the sportscasters instead of USC fans, but that's not what's happening ... check out the billboard ad they'll be putting up in the next couple weeks in California: iPhone 上如何使用 Potatso Lite 配置 Shadowsocks – 冰冰 ...:登陆完香港地区的 Apple ID 以后，去搜索 Potatso Lite 下载。（注意，如果用的是别人的 Apple ID，下载完软件后，记得退出他人账号） 如果在搜索页面找不到软件，可点击头像进入已购项目里找找。 小心别下载到广告推荐或者冒充的 App。.

I wonder if we're headed toward a trend where citizen marketing includes more citizen advertising?

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Can anyone tell me if there's a SAVE THE BLACKBERRY campaign going on anywhere in the blogosphere or elsewhere?  I'll cry if my Blackberry service is cutoff.  I love my BlackBerry.  Really and truly I do.  If you haven't heard the news, according to MSNBC:

The Supreme Court on Monday refused to hear an appeal from the maker of the BlackBerry in the long-running battle over patents for the wildly popular, handheld wireless e-mail device.  The high court’s refusal to hear Canada-based Research In Motion Ltd.’s appeal means that a trial judge in Richmond, Va., could impose an injunction against the company and block BlackBerry use among many of its owners in the United States.

Apparently NTP, the company that is suing for patent infringement, is simply a small patent holding firm.  According to Wikipedia, the company's only asset is a set of wireless email patents.  It's not like they actually make products, or ever planned to use the technology from what I can tell.  Can I say I don't like them?  A lot?  Didn't RIM offer to pay them something like $450 million dollars -- was that not enough?

NTP apparently couldn't give a crap less about the 3 million or so people who use a BlackBerry.  (I can't believe it's not more than 3 million.  It seems like everyone I know has one.)  Their comment says it all:

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Shadowsocks Windows 已停止工作 - 码农教程:2021-3-1 · 在iOS上有非常多的客户端可以使用，在这里主要推荐下面两个：Shadowrocket（收费）目前美区是$2.99的价格，Potatso Lite （免费）。 二.问题： 安装Shadowsocks-4.1.4出现“Shadowsocks 已停止工作”的对话框 二.解决方法： 安装最新的.net framework 4 ...

Corporations of America, listen up!  Please stop giving awards and free stuff to celebs in an effort to get us to buy.  It doesn't really work. To wit, consider this post on Reveries.com's Cool News of the Day about celebrity gift bags, 免费节点二维码分享:

Lavishing gift bags on celebrities may be doing more harm than good to brands and stars alike, suggests Hilary de Vries in a New York Times essay (1/14/06)... it’s now at a point where celebrities “expect to receive thousands of dollars worth of merchandise — jewelry, perfume, sunglasses, cosmetics, vacations, electronics and other assorted bling — in exchange for even brief appearances at glamorous events.” Problem is, “the gift bag industry has become so over-saturated that it no longer works as advertised.”

... what are the chances that swag will stimulate sales? Not very good, apparently. Even if the celeb likes and uses the product, what are the chances consumers will care? Not that good, either. As Hilary observes: “You don’t need to look at the dismal state of the movie industry, the declines in ticket sales and the growing ennui among audiences to know that stardom has undergone a serious devaluation, that celebrity has become another commodity and a pretty cheap one at that.”

Amen.  The only people this kind of marketing really benefits are the stars who get lots of nice free stuff when they are in the best position of anyone to be able to afford it.  It drives me crazy to watch multimillion dollar heiress Paris Hilton poring over the gift tables and picking out opulent goodies like she's at some rich person's version of Goodwill.  Check out this video to see swagness in full swing right now at the Sundance Film Festival (click on the "Sundance Swag" video and watch Rob Lowe and Terrence Howard with armfuls of merchandise -- can you believe they're promoting this?). 

I can see every now and then that getting products in the hands of celebs can help their cool factor.  But celebrity marketing seems to have hit the apex of silliness.  Wait, no.  There's even more silliness to attain.  The new genius is the presentation of fake awards by brands to celebs at award shows.  At the Not Billable blog, Irene Done observes:

"How was your People's Choice Awards watching party? Mine was fantastic! And in case you missed it, these were the big winners:

-- Crest Whitestrips Fans Favorite Smile: Cameron Diaz.
-- Nice 'N Easy Fans Favorite Hair: Faith Hill.
-- Olay Total Effects Fans Favorite Look: Jennifer Aniston

So seamless, so integral to the content -- it's like you couldn't even tell it's a Procter & Gamble production! And even though they have to admit that the winners are notified in advance, the whole thing was still filled with suspense and genuine excitement. Right?

Right.  "Entertainment Tonight" (yes, I'm shallow and am sheepishly willing to admit I watch Entertainment Tonight) has been doing this with the brand Pantene.  A cheesy announcer comes on the show and informs us that so-and-so won the Pantene Award for shiniest hair or whatever -- Charlize Theron was lucky enough to win for her tresses at the Golden Globes.  I wonder if she displays her Pantene Award right next to her Oscar.

Please stop the madness.  For more information on this, check out Grant McCracken's great piece on product placement as marketing malfeasance. 

Tags: marketing product placement celebrity swag

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The following announcement appeared in my community paper today in the "Things To Do" section (I swear on my life this is true):

December 31 -- Come to a New Year's Eve blast with Single Baby Boomers from 9pm to 1am at 402 --------- Rd., Peachtree City.  Bring a snack.  Entrance fee is $5.

Bring a snack?  Single adults looking for love on New Year's Eve are supposed to bring a shadowrocket和potatso lite??!!!  My husband and I have been discussing what might be an appropriate snack to show up with at an event such as this.  If you show up with a package of cheese crackers, for instance, or a single-serve pudding cup, I'm guessing you're not going to be going home with anybody.